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It's not sexy to get the customer experience basics right, but its critical
January 8, 2018
Shane Goldberg
It's not sexy to get the customer experience basics right, but its critical
Shane Goldberg
January 8, 2018

It's not sexy to get the customer experience basics right, but its critical

Shane Goldberg
January 8, 2018

Customer experience is fast becoming a buzzword in the industry - something that most companies know they have to improve, but often with no idea where to start.

In this article, I argue that getting the basics right is most important, and that without this, any improvement activities are doomed to failure.  

Newer PostLessons From the Frontline - Customer Experience Improvement Done Badly
Older PostCustomer Experience Rocket - Deep Dive Part 2 – Why Business Capability is Critical to Customer Experience Success
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