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No CEO buy-in - No customer experience project
December 12, 2016
Shane Goldberg
No CEO buy-in - No customer experience project
Shane Goldberg
December 12, 2016

No CEO buy-in - No customer experience project

Shane Goldberg
December 12, 2016

Having strong leadership is critical to the success of customer experience projects. When it comes to company-wide projects, in this post I argue that if the CEO hasn't bought into the project, that the project shouldn't happen in the first place.  

Newer PostForget the Customer Experience trends of 2017, focus on getting the basics right first
Older PostThe Reasonable Expectations Window (REW) – Why setting customer expectations is not enough
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