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Why does the word strategy have such a bad name?
March 15, 2016
Shane Goldberg
Why does the word strategy have such a bad name?
Shane Goldberg
March 15, 2016

Why does the word strategy have such a bad name?

Shane Goldberg
March 15, 2016

For any business to be successful it is critical they have a well thought out strategy for where they want to take the company. Unfortunately, the word strategy is now used so often by consultants, educators and the media that it is starting to have a bad name.

I examine this further in my latest LinkedIn post, and give some thoughts as to how to change this.  

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Australia +61-438-380-913   shane.goldberg@custcore.com.au

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